Throughout the progression of our film, we have constantly debated on who our specific audience should be, as domestic abuse can happen to anyone at any age. However, the text shown presents the mater of domestic abuse in a more complex way than others within this category, which is why we had to narrow in on our specific audience so that the concept was not overlooked when viewed.
We used a lot of social networking sites to gain feedback about our music, footage, titles and much more, and the feedback that was given was mainly by students of 18 plus, however, we also opened these questions up to a much older audience to gain a wider understanding of the thoughts that our certain material provoked, and i have noticed that much of the feedback from people 18 and above, centred around the same opinions, which lead me to believe that generally from that age onwards our audience had a more in depth understanding of the concept presented, which is why we have come to a conclusion that our audience should be 18 onwards as we do not want to show this footage to anyone younger incase they get the wrong impression, yet we do not want to limit our audience to a specific age as this is such a widely spread topic that many can associate themselves with.
The footage shown may also be inappropriate for younger viewers as there is repetition of violence. Although according to the British Board Of Film Classification (bbfc) that 15 certificates contain violence, we feel that the complex visuals will be harder to comprehend and have researched this further by asking students of that age to watch our film and tell us their interpretation, our group finding that their analysis was brief and inconsistent in comparison to those 18 and above. Those 18 and above, managed to pick up on the relevance of past and present, and some managed to make contextual links between the white attire and innocence of the characters.
Although this is centred around victims of abuse, we did not just want people who have been abused to watch this, we wanted a wide rage of people from different ages and diverse backgrounds so that we could educate them about this topic, as well as aiming it at the abuser so that they can reflect on what they are doing. By showcasing both the antagonist and protagonists inner emotions within our film, it can enable the abusers who view this, to reflect on the emotions that they feel in the situation and see that what they are doing is not acceptable. By making them look upon this film in third person, it allows the abusers to be more critical on what they are doing and allows them to see the overall picture on how they are affecting those around them.
Ken Loach is a film director who wants to make films that 'resonate with the public', even though our films have a different cinematic style, our group, like Loach have the same ambitions about wanting to make our audience aware of the matters in hand, and we feel that like Loach's films, ours will stay in the minds of its audience. Our film being shown as a public awareness video, that will be shows after the watershed due to its violent scenes. The way it's been filmed in an unnatural environment emphasises the fact that the 'happy family's' show can be exactly that- an act, and that no one knows what goes on behind closed doors.
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