Charity Barnardos

What  Barnardos do

'Barnardo’s transforms the lives of vulnerable children across the UK through the work of our projects, our campaigning and our research expertise.

We believe we can bring out the best in every child whether the issue is child poverty, sexual exploitation, disability or domestic violence.'

Although this video is not how we stylistically would present our final film, the way in which they retrace the catalyst which causes destruction is very intriguing. You do not find out until he tells his story why he is the way he is, which allows the audience to feel sympathy towards the character. The sound initially is ambient as it allows the reader to fully listen in to what the character is saying and promotes realism with the hand held camera. However as the story becomes more serious and sad, there is a non-diagetic sound of a piano which casts a saddening tone, which is in stark contrast to the anger the character is portraying. This could reflect the inner emotions of the character, and how his experiences has altered the way he acts around others. This music allows the audience to understand why he acts the way he does and makes us less judgmental on the character in hand. Within this campaign and our own, there are similarities between the two. I believe that although they present their idea in a different form, our own product and this campaign uses a non stereotypical character and go to the root of the problem so that the audience can feel sympathy for them.